U By Emaar, the loyalty program of Emaar, has unveiled a newly refreshed brand identity. This update goes beyond just a visual change; it is now paired with a new promise: “Your Way Every Day.” The rebranding aims to keep U by Emaar “dynamic and in tune with changing times.” The new identity incorporates a five-striped ribbon concept, which not only establishes a fresh visual representation but also symbolises the various values of the brand.
The new identity was designed to reflect the brand’s promise and essence while creating engaging content that resonates with members and fosters connections. To develop this new identity, a brand refresh and evolution discovery workshop was held in collaboration with Karak Creative, the agency leading this initiative. The workshop focused on identifying potential challenges, refining the brand’s core value propositions, and clarifying its aspirations. It included participation from marketing and communications teams representing the various pillars of the loyalty program.
Publish effectively generated buzz around the U by Emaar loyalty program through strategic announcements and impactful messaging. By crafting well-written press releases in both Arabic and English, we ensured that the brand’s unique offerings were communicated clearly and compellingly. This multifaceted approach not only highlighted the innovative aspects of U by Emaar but also engaged a diverse audience, solidifying its presence in the competitive loyalty program landscape.
Leveraging our strong media relationships, we secured extensive coverage across various platforms, amplifying the program’s visibility and reach. Online coverage included Khaleej Times with a reach of over 10M; MSN (over 600M); Trading View (over 200M); Gulf Business (over 700K); Zawya (over 600k); Trade Arabia (over 77K); Gulf Construction (over 40K); FTN News (over 90K), among others. Arabic coverage included Al Bawaba with a potential reach of over 400K.
Dubai: Gulf Land Property Developers announced its collaboration with Tonino Lamborghini Group to develop an upscale residential community in the heart of Dubai, the company said in a media release This distinctive development will bear the prestigious Tonino Lamborghini brand, synonymous with Italian quality and sophistication worldwide.
The new residential community introduces a fresh perspective to lifestyle living in Dubai and aims to leverage Tonino Lamborghini’s 40-year design legacy with the renowned expertise of Gulf Land Property Developers, currently engaged in crafting unique luxury living projects-Paradise Hills and Serenity Lakes.
According to Savills, the global property market has seen a slowdown, particularly in the US and EU, due to rising interest rates. However, Dubai’s market bucked this trend in 2023, recording a staggering rise of more than 36.7 per cent in value and 33.8 per cent in the number of transactions compared to the same period in 2022. Branded residences have shown remarkable resilience in the face of these global challenges, with an increase of over 160 per cent in the number of schemes in the last decade, the media release said. “
Over the years, we have become a cornerstone of luxury real estate in Dubai, recognized for our diverse expertise and commitment to innovative design and construction, creating unique lifestyle homes,” said Shaher Mousli, Chairman of Gulf Land Property Developers.
Bilal Hamadi, General Manager of Gulf Land Property Developers added; “Having Tonino Lamborghini provide us with design direction and implementation enables us to deliver a new level of luxury, design philosophy, and quality of production that can only be achieved with a creative powerhouse like the Tonino Lamborghini brand.”
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