Encapsulating an excellent lifestyle experience, Cove by Imtiaz redefines luxury amenities on every level, from ground to rooftop. publsh was the driver behind the collaboration between macro influencer and entrepreneur Karen Wazen who was selected as the brand ambassador and face of Imtiaz Developers latest project, Cove, in Dubai.
Karen forayed into the digital space in 2016 with her blog Karen’s Choice, and today boasts 8.1 million followers on her Instagram page. In a collaboration led by Publsh for Imtiaz Developers’ latest project, ‘Cove’, this partnership represents a strategic alignment of luxury living with the modern, trend-setting lifestyle Karen Wazen embodies. This campaign is just one example of Publsh’s ability to source the right mega influencer for the right brand to generate a successful social media campaign.
As the lead agency, publsh managed all aspects of the collaboration, from the conceptualisation to the execution. Our team recognised that Karen’s influence and brand appeal were something that could significantly elevate the visibility of Cove by Imtiaz Developers, a project that exudes exclusivity and sophistication.
publsh steered the content creation that juxtaposed Karen’s lifestyle with the elegant aesthetics of Cove, resulting in a campaign of narratives and high-impact visuals that encompassed the soul of the project. Not only did the collaboration create a buzz in the property market, but also demonstrated our knack for linking influencers to brands in a way that enables meaningful engagement with the target market to generate real-world results.
The collaboration between Cove by Imtiaz Developers with Karen Wazen resulted in a positive overview with 65, 164 accounts reached out of which 352 accounts engaged on the reels. This was split by 93.9% followers and 6.1 % non-followers with engagement at 352 accounts. Profile activity reached 176.
Story interactions included 72.3K views with an engagement of 341 accounts 64,574 accounts reached and 97 accounts in profile activity. There were 351 story interactions, 343 likes, 6 replies, and 0 shares. There were 502 sticker taps, and 2 shares. The story was navigated by 63,233 followers and non-followers with 50,322 forwarding the story and 6,234 going backwards on the story while 6,088 went to the next story. 589 exited the story and the story resulted in 176 profile visits.
Reel insights were very positive with 381,296 accounts reached from which 93.4% were followers and 6.6% were non-followers. There was a total of 381,296 accounts reached with 676,879 plays. There were 20,378-reel interactions, 18,567 likes, 909 saves, 770 shares, and 132 comments with a profile activity of 43 accounts
Dubai: Gulf Land Property Developers announced its collaboration with Tonino Lamborghini Group to develop an upscale residential community in the heart of Dubai, the company said in a media release This distinctive development will bear the prestigious Tonino Lamborghini brand, synonymous with Italian quality and sophistication worldwide.
The new residential community introduces a fresh perspective to lifestyle living in Dubai and aims to leverage Tonino Lamborghini’s 40-year design legacy with the renowned expertise of Gulf Land Property Developers, currently engaged in crafting unique luxury living projects-Paradise Hills and Serenity Lakes.
According to Savills, the global property market has seen a slowdown, particularly in the US and EU, due to rising interest rates. However, Dubai’s market bucked this trend in 2023, recording a staggering rise of more than 36.7 per cent in value and 33.8 per cent in the number of transactions compared to the same period in 2022. Branded residences have shown remarkable resilience in the face of these global challenges, with an increase of over 160 per cent in the number of schemes in the last decade, the media release said. “
Over the years, we have become a cornerstone of luxury real estate in Dubai, recognized for our diverse expertise and commitment to innovative design and construction, creating unique lifestyle homes,” said Shaher Mousli, Chairman of Gulf Land Property Developers.
Bilal Hamadi, General Manager of Gulf Land Property Developers added; “Having Tonino Lamborghini provide us with design direction and implementation enables us to deliver a new level of luxury, design philosophy, and quality of production that can only be achieved with a creative powerhouse like the Tonino Lamborghini brand.”
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