emaar & dubai mall

press release

Dubai Mall welcomed 105 million people in 2023 and 20 million people visited the destination in the first two months of 2024, breaking a record as the most visited place on earth. 

the story

Dubai Mall achieved a remarkable milestone by welcoming a record 105 million visitors in 2023, representing an increase of over 19 percent compared to the 88 million visitors in 2022. Recent figures indicate that 20 million people have already visited the mall in the first two months of 2024, suggesting that this year is poised to set another record. Notable shopping and dining events, such as the Dubai Shopping Festival, the Dubai Food Festival, and the renowned 3-Day Super Sale, further showcased the mall’s ability to attract and captivate large crowds.

what we did

Publish expertly crafted announcements through press releases in both Arabic and English, highlighting the remarkable achievement of Dubai Mall, which welcomed 105 million visitors in 2023. Additionally, the announcement noted that 20 million people visited the destination in the first two months of 2024, setting a new record.

the results

Utilising our robust and extensive media relationships and fostering our PR expertise, this significant milestone was disseminated globally, garnering extensive global media coverage, and reinforcing Emaar’s position as a leader in Dubai and the broader region. The strategic communication not only showcased the mall’s popularity but also underscored Emaar’s commitment to delivering exceptional experiences, further solidifying its reputation in the competitive landscape of global retail and entertainment.

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